Nordstrom: Focusing on a Culture of Service
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Background Note
In 1932, John’s youngest son, Lloyd, joined the business as a marketing specialist. When the brothers took over the business, they renovated the stores, increased the display and merchandising area, carpeted the floor, and improved lighting. The upholstery was changed and comfortable chairs were installed. In 1937, a new large store was started in the Fifth Avenue. At that time the three brothers decided that the posts of president, vice president and secretary / treasurer rotated among them every two years. The goal of the second generation of Nordstroms was to sell shoes to everyone in town. To achieve that, they stocked shoes in different sizes, styles, brands, and colors.
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